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Insights For Recovery and Growth Using Marketing Research

As an Attendee you will gain insight into the research process, questionnaire design and experience the importance of asking the right questions. You will also learn how to conduct a mini-study to obtain input for preparation of a marketing strategy or business plan. There will also be discussion about generational research (e.g. Baby Boomers, Millennials) and the uses of demographic vs. psychographic data. This is an ideal opportunity to ask questions about Marketing Research related to your specific business, whether or not you have conducted research in the past. ...

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